These are the digital trends

These are the digital trends

UX copywriting

User experience or user experience (UX) applies to both web design and the content with which you upholster the website. We cannot emphasize it enough: keep it as simple as possible for your user. With this, you respect not only the time of your visitor but also of yourself. The better they find the necessary information, the faster they get to the point, namely: proceed to conversion. More specifically, the content that you post on your website is becoming increasingly important. Writing for the web is about much more than using the right keywords. It is also about addressing your target group. Visitors expect more than some professional jargon and are definitely not waiting for an almost narcissistic presentation of your company. Your web texts must be immediately clear with which you can help the visitor.

Chatbots increase customer satisfaction

Chatbots or 'artificial conversation partners' are increasingly taking over customer support or other business communication. Chatbots are actually available 24/24 and 7/7 and respond quickly. They often know the entire order history of the user and thanks to Artificial Intelligence (AI) they offer ready-made answers. This naturally ensures high customer satisfaction and the response rate on, for example, Facebook and other social media are also positively influenced. The use of chatbots will be applied much more often. Are you ready for this?

Graphic design: deep flat is the new flat

Flat design is a design style that is characterized by its simplicity. It is a minimalistic way of designing, with little depth. The design style has dominated the graphic world for 5 years, but this is gradually changing. That change has again to do with user-friendliness. By adding depth, users quickly get the feeling that interaction is possible. You can add that so-called depth by adding shadow to your CTA or by playing with the light position and reflection.

 SEO: keywords versus context

Google still looks at how your keywords are processed in your website, but more importance is attached to the way that happens. Nowadays there is an overload of online information, which makes the quality of your content (and therefore your keywords) more important. The context or story surrounding your content is therefore very crucial for search engines. It says how relevant your website is. Google attaches great importance to this because it also wants to give its users the best possible result. When writing a text for the web, it is important that you always keep your visitors in mind. You write for them and therefore it must be relevant and valuable. Also, synonyms and related words around that keyword are important. So focus on context-related keywords when creating your content.

Comments

Post a Comment

Popular posts from this blog

Inspiration to really stand out with your print

Inspiration to really stand out with your print It's your time to shine. an extra shiny varnish layer is applied to your printing. This gives you a very shiny effect, which radiates a certain luxury. You can provide an entire cover with this varnish, but you can also choose to only coat certain parts of the printed matter with a varnish layer. Blind print With embossing or blind printing, a relief (without ink) is applied up or down in the paper. The paper is pressed between a metal and a customized embossing form. This gives you a pushed through or raised relief. Pregen provides more experience with your printed matter: it invites you to hold and feel your printed matter. Can't touch this! Foil pressure or hot foil You can refine your printed matter with a foil (gold, silver, copper, ...). The gold foil is pressed into the paper with a cliché (a kind of metal stamp). Foil exists in different colors. Gold and silver are the most popular, but other metallics such as c...
Read more

11 tips for (re) branding your brand

11 tips for (re) branding your brand What is branding? Branding is the art of putting your brand on the market in a unique and creative way. Just as every person needs their own identity, so is the case with companies and brands. Branding is who you are and what you do to make clear to your target group. It is what your brand stands for and stands for and ingrained in the memory of your target group. On the one hand, it serves to make your product or service visible, on the other hand to give that product or service extra credibility. Moreover, the importance of a professional visual identity should not be underestimated to distinguish yourself from competitors. And we all want that, right? What is rebranding? Rebranding means reinventing or repositioning your brand. If you notice that your current brand is not reaching the right target group or is out of date, then something must change in your brand strategy. It can be seen as the 'renovation' of a brand. This is also ...
Read more

Copyrights in the digital age

Image
Copyrights in the digital age What was debated? The directive on 'Copyright in the Digital Single Market' is about the modernization of copyright within the . Critics were opposed to two specific parts of this law: Commission wanted to change the legislation in the current digital age. Not illogical, because between 2001 and 2019 a lot has of course changed on a digital level. The revised guidelines aim to adapt copyright rules to the modern reality of social media, video content, etc. This is to protect copyright protected works much better. With the advent of social media, streaming services, etc., we now all share content en masse, which in theory often violates copyright. Article 15 (first Article 11): link tax Article 15 is especially in favor of online publishers or online media companies (eg news sites). For them, the 'link tax' is a new way to make money when platforms such as Facebook and Google link to their content. This through license fees. It is...
Read more