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Inspiration to really stand out with your print

Inspiration to really stand out with your print It's your time to shine. an extra shiny varnish layer is applied to your printing. This gives you a very shiny effect, which radiates a certain luxury. You can provide an entire cover with this varnish, but you can also choose to only coat certain parts of the printed matter with a varnish layer. Blind print With embossing or blind printing, a relief (without ink) is applied up or down in the paper. The paper is pressed between a metal and a customized embossing form. This gives you a pushed through or raised relief. Pregen provides more experience with your printed matter: it invites you to hold and feel your printed matter. Can't touch this! Foil pressure or hot foil You can refine your printed matter with a foil (gold, silver, copper, ...). The gold foil is pressed into the paper with a cliché (a kind of metal stamp). Foil exists in different colors. Gold and silver are the most popular, but other metallics such as c...
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These are the digital trends

These are the digital trends UX copywriting User experience or user experience (UX) applies to both web design and the content with which you upholster the website. We cannot emphasize it enough: keep it as simple as possible for your user. With this, you respect not only the time of your visitor but also of yourself. The better they find the necessary information, the faster they get to the point, namely: proceed to conversion. More specifically, the content that you post on your website is becoming increasingly important. Writing for the web is about much more than using the right keywords. It is also about addressing your target group. Visitors expect more than some professional jargon and are definitely not waiting for an almost narcissistic presentation of your company. Your web texts must be immediately clear with which you can help the visitor. Chatbots increase customer satisfaction Chatbots or 'artificial conversation partners' are increasingly taking over cu...
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GDPR: doing nothing is no longer an option

GDPR: doing nothing is no longer an option GDPR literally means the General Data Protection Regulation. From words to deeds The time of 'sit back and relax' is over. The privacy watchdog GBA or Data Protection Authority will consider from now stricter or companies European privacy rules ( GDPR compliance). The new privacy rules have now been in force for almost a year, but the GBA has remained in the background earlier. Now they finally have a management committee and are determined to take stricter action. Take responsibility The GDPR controls the processing of personal data of natural persons in the by a natural person, a company or an organization. GDPR, therefore, applies to all companies or organizations that collect, process and use personal data from European citizens. So do not think that it does not apply to your company. For consumers, it means that they are better protected and can demand compensation in the event of misuse of personal data. Fines The Euro...
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Copyrights in the digital age

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Copyrights in the digital age What was debated? The directive on 'Copyright in the Digital Single Market' is about the modernization of copyright within the . Critics were opposed to two specific parts of this law: Commission wanted to change the legislation in the current digital age. Not illogical, because between 2001 and 2019 a lot has of course changed on a digital level. The revised guidelines aim to adapt copyright rules to the modern reality of social media, video content, etc. This is to protect copyright protected works much better. With the advent of social media, streaming services, etc., we now all share content en masse, which in theory often violates copyright. Article 15 (first Article 11): link tax Article 15 is especially in favor of online publishers or online media companies (eg news sites). For them, the 'link tax' is a new way to make money when platforms such as Facebook and Google link to their content. This through license fees. It is...
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11 tips for (re) branding your brand

11 tips for (re) branding your brand What is branding? Branding is the art of putting your brand on the market in a unique and creative way. Just as every person needs their own identity, so is the case with companies and brands. Branding is who you are and what you do to make clear to your target group. It is what your brand stands for and stands for and ingrained in the memory of your target group. On the one hand, it serves to make your product or service visible, on the other hand to give that product or service extra credibility. Moreover, the importance of a professional visual identity should not be underestimated to distinguish yourself from competitors. And we all want that, right? What is rebranding? Rebranding means reinventing or repositioning your brand. If you notice that your current brand is not reaching the right target group or is out of date, then something must change in your brand strategy. It can be seen as the 'renovation' of a brand. This is also ...
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